There’s more to social listening than measuring what people say
Conversation volume, topics, sentiment, spikes, share of voice and engagement measures are all useful, but they're only part of what digital conversations and behaviour can help us understand.
Across organisations, people are using social and internet data to investigate audiences, culture, reputation, markets, behaviour, emerging change and areas conventional research can't always reach. The SI Lab brings practitioners together to see how others are approaching the work, share what they've learned and develop their own practice.
Social intelligence is a difficult field to navigate
The remit is getting broader, methods and technologies are developing quickly, and practice can vary enormously between organisations. It isn't always easy to see how others are approaching it, where your own practice sits, or what you could be doing differently.
Your remit keeps getting broader and deeper.
Social intelligence can touch everything from reputation and audiences to culture, customer experience, emerging risk and strategy. With more sources, methods and possibilities available, deciding where to focus and how to add value can be difficult.
It can be hard to know what good looks like.
Practice varies enormously between organisations, teams and sectors. Without seeing how others approach similar challenges, it's easy to rely on the methods, processes and expectations that have developed around you.
You don't always have peers around you.
Even in large organisations, there may be few people working at the same depth or dealing with similar challenges. That can make it harder to compare approaches, test your thinking and learn from other people's experience.
See how others are approaching social intelligence
Membership brings you closer to practitioners working across organisations, sectors and specialisms, so you can see how social intelligence is being approached beyond your own team.
Peer Sessions
Practitioner-led sessions where members share how they're approaching a specific area of social intelligence and what they've learned.
Roundtables
Small-group discussions where members compare approaches, experiences and perspectives on areas shaping the field.
Member Community
A place to ask for input, share what you're working on and learn from practitioners beyond your own organisation.
Councils & Working Groups
Go deeper into areas such as data quality, AI and the value of social intelligence, and contribute to how practice develops.
Choose the membership that works for you
Join as an individual or bring your team into the community. Voting membership is available for practitioners who also want a formal role in developing professional standards and practice.
However social intelligence shows up in your role, there’s a place for you here.
You might work in social listening, consumer insight, research, communications, marketing, strategy or intelligence. You might lead a team, be building a capability, or simply want to take what you're already doing further.
What connects the community is an interest in getting more from social and internet data, and doing it well.
Meet some of the people already here
Come and be part of it.
Social intelligence is developing quickly, and some of the best learning comes from seeing how other people are approaching it. Join the community and bring your experience into the mix.
