/Welcome to
#ObserveSummit

EVENT: October 3rd | Chicago


All the best bits of social listening in one awesome day!

Are you ready to go beyond the basics? We’re going on a voyage of discovery into deep social listening. You can join us as we move past the basics and push through the metrics to find out what’s down the rabbit hole.

Join us in Chicago (yes, IRL!) on October 3rd and let us razzle-dazzle you with insights that will grab people’s attention and your leadership team will love.

The ONLY conference dedicated to social listening and digital insights

This is the place where professionals interested in digital insights, audiences, and digital anthropology come to fine-tune their knowledge, level up their skills, and find their next breakthrough use case in social listening. If you’ve ever wondered if there’s more that you can be doing with social and internet data, you’ll find the answers here.

Whether you’re a one-man band, a lone social listener in your organization, a curious casual social listener that’s looking for more, or leading a full-blown social listening team that’s all about innovation (and every type of social listener in-between), you’ll walk away with answers to your biggest questions on what’s hot in social listening right now, what’s coming in the future, and the know how to make social insights a vital part of your business.

Salina Jewell
Social Media Intelligence Manager
Walgreens
Paige Walker
Supervisor, Social Media Intelligence
The Hershey Company
Dr Jillian Ney
Founder
The Social Intelligence Lab
man laughing

Deep social listening

Working in social listening can feel a little lonely, no one really understands the work we do, the resources to help are few and far between, and it’s a constant battle trying to get people to take us seriously (This is exactly why The Social Intelligence Lab exists - we get you!). 

If you feel like you could be doing more with the data, that everyone else is so far ahead of you in their social listening practice, or if you feel like you’ve been making it up as you go along then book your ticket to Observe Summit and banish your worries!

We'll be covering sessions on how leading brands have set up their business for social listening success, foresight, finding those elusive unknown, unknowns, selling "vibes", creating insights the people pay attention to, mis and disinformation, and how could we miss Generative AI. There's case studies galore and experts flying in from all over the world so you can go deep with social listening.

You’ll walk away with a new sense of pride in what you do, all the insight you need to demonstrate the value in your work, and inspiring ideas on where to improve and innovate. We’re here to support your social listening journey and put you on the path to deep social listening.

Good vibes only

Unlike other more stuffy corporate conferences, we’re a community so we’ve got a community vibe. We’re about the power of knowledge and connections, not sales or the latest product update. 

Our sessions are put together by our community on the topics that matter to them; what they need to know more about, the things they need solutions to, or looking forward to where they want to get to. So, if social and internet data is your jam, we have a sneaky suspicion these things will matter to you too. There’s no “in-crowd”, no cliques running the show, this is the place for you and you absolutely CAN sit with us. You’ll get a warm welcome and you know everyone here is genuinely interested in the work you’re doing with social data. 

Why spend time with us?

Dedicated social listening content

Observe Summit is exclusively about social listening and digital insights. So, if that’s your jam then you’re in luck! We have a full day of sessions, not just one or two in-between sessions on other topics that are no interest to you.

We're people like you

We’re people like you. We’re passionate about social and internet data (and not because a faceless corporation tells us we should be). But because we love seeing social listening flourish and provide the inspiration and knowledge to help it, and you, on your way.

We're a community of professionals

Observe Summit is born out of our community for the community. So if the sessions are relevant to their work, they’re likely to be relevant to you too. We're completely independent, we set the agenda so there's no secret session on product updates.

Get out the office to geek out with us

Observe Summit has a community vibe, it’s a day of professionals geeking out together. It has the best vibe with the best people. We bet you’ll not only come away feeling energized and inspired but you’ll walk away with a new friend or two.

We're people like you

We’re people like you. We’re passionate about social and internet data (and not because a faceless corporation tells us we should be). But because we love seeing social listening flourish and provide the inspiration and knowledge to help it, and you, on your way.

Relevant, relevant, relevant

Observe Summit is born out of our community for the community. So if the sessions are relevant to their work, they’re likely to be relevant to you too. We're completely independent, we set the agenda so there's no secret session on product updates.
man laughing

What to expect

A day of cutting-edge use cases, emerging best practices, the smart minds, and technologies making it all work. Hear from the experts in the room who’re willing to share their warts and all stories, so you can go further, faster. You’ll be immersed in everything social and internet data, online behavior, and of course, generative AI. You’ll leave feeling refreshed, energized, and invigorated about your work.

This is the place where you can chat, reflect, and create a plan of action for the future. There’s no more feeling like you’re going it alone with a whole community at your back. You’ll walk out with a lifelong “work family” who wants to see you succeed. You’ll always have someone to share your thoughts with, ask for help, so you can move forward, confidently. 

man talking

What you'll achieve

Observe Summit brings you closer to the community of social listeners, that includes professionals from all corners of the globe that work with us and travel to our events. You’ll be closer to the people that understand the work you do and the challenges you face, so you’ve always got somewhere to turn. You’ll solve future problems faster because it’s likely that one of the community has already been through something similar. You’ll get all of this, just by showing up. Because when you show up for us, we show up for you.

At the end of Observe Summit, you’ll have benchmarked where you’re currently at with social listening and you’ll know what you need to level up. You’ll have a big bunch of ideas on how you’ll get there and the energy to make it happen. Most of all you’ll come away feeling confident in your work and a new sense of achievement that social listening is not only a real career, but a pretty damn amazing one!

Get yourself a ticket. Show up. It’s that simple. 

Get Tickets

SI Professional
You should get this ticket if you’re a social listening professional and work for a brand (client side), organization, charity, agency, or if you’re a freelancer or academic. With this ticket, you’ll get general admission to the event and login details to access the event recordings.
SUPER EARLY BIRD
$200
*Super early bird pricing ends July 25th. Save $400 on tickets
buy now
SI Vendors
You should get this ticket if you work for a technology company that sells social and internet data analysis technologies. With this ticket, you’ll get general admission to the event and login details to access the event recordings but you’ll need to be quick as a limited number of tickets are available.
STANDARD
$1,000
*only 20 tickets available
buy now


Purchases and Refunds


• You may request a 50% refund if your ticket cancellation request has been received in writing by September 4th (30 days before the event date).
• Unfortunately, we cannot grant any refunds or credits for cancellations received after September 4th.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.
• No refunds or credits will be granted for no-shows.

What People Say
About Us

Here’s what past attendees have to say about Observe Summit.

George Milleret
Research Insights Manager
Live Nation

There's a lot of industry leading thought here and it's just a fantastic place to, to interact with people that are on a very similar level. It's also the networking, but the chats are fantastic.

Alejandro Garcia de Leon
Global Lead of Social Intelligence
Hilton

There are other conferences that are more like digital marketing or social marketing, but this is the FIRST TIME where I can meet people that do exactly the same job that I do, that we can talk about geek a little bit, talk about more nerdy stuff.

Jackie Cuyvers
CEO
Convosphere

I come to connect with the insights community. Many of us kind of work in silos or, or teams where we don't often get to interact with the people who are passionate about the same subjects.

So it's a great opportunity to connect with peers, network, learn new things.

Natália Lēao
Global Social Intelligence Development Lead
Nestlé

Observe Summit was a great place to get inspired and benchmark from great case studies when I was starting my new position. I love that there was a good mix of speakers with different backgrounds so you can learn from consultants, academics, companies, agencies and other professionals. It is also a great opportunity to connect to other Social Listeners and Insights professionals, exchange experiences and brainstorm about the industry.

Melissa Davies
Senior Manager, Global Insights & Excellence
Mondalez

The 'field,' of social has become almost as broad as the field of 'digital.' I can always count on the SI Lab for content that hits right at the sweet spot between social insight. Observe Summit is full of sessions and case studies that give me inspiration for continuing to grow social intelligence within my organisation.

Martin Miliev
Head of Social Intelligence at Publicis Groupe Bulgaria
Publicis Groupe Bulgaria

Like any other SI Lab event, the Observe Summit offers excellent selection of speakers and topics. However, it's the members of the audience and their active participation that made the event really stand out fostering a strong sense of community and propping up a platform to share ideas and opinions.

Location

Observe Summit is in Chicago. We will be hosted at Convene 333 North Green Street, Chicago, IL 60607.

The venue is located between West Wayman Street and West Kinzie Street in the Fulton Market District.

The nearest subway stations are Grand Station and Morgan Station.

The closest bus station is Halsted & Fulton Market.

Hotels

Our event venue, Convene have long standing partnerships with a number of Chicago hotels. To get the best availability and rates please use their dedicated hotel booking partner by clicking the link below.

Become a Sponsor

Are you looking to expand your company's reach, amplify your message, educate the market on the power of trends, or connect with key decision-makers in the social listening space? We have opportunities to partner with innovative companies doing something special. Get in touch with us on how to become an Observe Summit sponsor.

Why Attend?

Everyone wants to stand out at work, right?! Observe Summit will help to make you the smartest person in the room when it comes to trend spotting and forecasting with social data. What’s even better, is  we have a community vibe so you'll come away with a new network of friends who get your work. You want to be there, but think you’re boss might need more convincing? We’ve got you covered - send them this letter which explains why Observe Summit is great for you, great for your Boss and great for business!

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