Replays now available on demand
From measurement to meaning: Working smarter with social data.
Social and internet data have never been more important, or more difficult to interpret.
Platforms shift, algorithms distort, and AI blurs the line between real and manufactured signals. Traditional measurement (or social listening) alone can't keep up.
Observe Summit is where we move beyond metrics to uncover meaning. It's not about tracking mentions, it's about understanding people, culture, and context.
Couldn't join us live in LA? You can now access every session on demand and catch up on the ideas and case studies. Grab your digital replay ticket and watch back the fun when suits you!
Why now?
Social intelligence is at a turning point. The easy thing is to fall back on what's familiar... The dashboards, metrics, KPIs. But the harder (and more valuable) path is learning to work with nuance, not just numbers.
The internet is changing, audiences are shifting, and not everything worth knowing fits neatly into a chart. We're at a moment where we can rethink how we analyse social data, not as a measurement exercise, but as a way to decode culture, emotion, and meaning.
Watch the replays and see what happens when we stop counting and start understanding.
Not your typical data conference
Just like social data is unique, so is the audience of Observe Summit. In the best possible way.
Being the only person in the room that analyses social data can be lonely. We’ve been there. That’s why the SI Lab exists. And that’s why this event is so special.
It’s the only conference dedicated to serious social listening, digital insight and cultural intelligence. And it’s been developed in collaboration with practitioners just like you, which means every single session will give you relevant and actionable takeaways.
We’re not about sales pitches or telling you how to do your job. We’re about sharing experience and offering support. And that doesn’t just include the experts on stage. It includes you too.
Whether you work in brand, marketing, communications, research, innovation or insight, if you use social data to understand humans, this is the place for you.
What to expect
Observe Summit is all about the practice of social intelligence. Yes, you’ll hear about the technology that facilitates the work, but more than that, you’ll hear how the work is being done. That includes the successes, the challenges and the untapped potential.
Over two days you’ll get:
- Honest case studies giving you new perspectives on current challenges
- Candid conversations about what’s really happening with data access and quality
- Practical sessions to help you strengthen the foundation of your social intelligence work
- Open discussions around the future of our industry and how we can strengthen it
- Face-to-face access to your peers at “the friendliest conference you’ll ever go to”*
*or so people tell us
Why get a digital replay ticket?
Get Tickets
Missed the live event? No stress. Grab a digital replay ticket to get:
- Full access to every main session, panel, and keynote - on demand.
- Unlimited viewing, so you can watch when it works for you.
- Downloadable presentation slides from the sessions.
Refunds Policy
Once you've got access to the content, we can't un-send it. So please double check before buying. If you have any questions, feel free to reach out before you purchase. You can get us on hello@thesilab.com.
What People Say
About Us
Here’s what past attendees have to say about Observe Summit.
There's a lot of industry leading thought here and it's just a fantastic place to, to interact with people that are on a very similar level. It's also the networking, but the chats are fantastic.
There are other conferences that are more like digital marketing or social marketing, but this is the FIRST TIME where I can meet people that do exactly the same job that I do, that we can talk about geek a little bit, talk about more nerdy stuff.
I come to connect with the insights community. Many of us kind of work in silos or, or teams where we don't often get to interact with the people who are passionate about the same subjects.
So it's a great opportunity to connect with peers, network, learn new things.
Observe Summit was a great place to get inspired and benchmark from great case studies when I was starting my new position. I love that there was a good mix of speakers with different backgrounds so you can learn from consultants, academics, companies, agencies and other professionals. It is also a great opportunity to connect to other Social Listeners and Insights professionals, exchange experiences and brainstorm about the industry.
The 'field,' of social has become almost as broad as the field of 'digital.' I can always count on the SI Lab for content that hits right at the sweet spot between social insight. Observe Summit is full of sessions and case studies that give me inspiration for continuing to grow social intelligence within my organisation.
Like any other SI Lab event, the Observe Summit offers excellent selection of speakers and topics. However, it's the members of the audience and their active participation that made the event really stand out fostering a strong sense of community and propping up a platform to share ideas and opinions.
Hotels
Our event venue, Convene have long standing partnerships with a number of Chicago hotels. To get the best availability and rates please use their dedicated hotel booking partner by clicking the link below.
