What’s visible isn’t always what’s meaningful
Virtual Event: May 2026
Trends Month looks at how signals gain traction in the feed, how meaning forms around them, and how to tell the difference between a spike and a behavioural shift. Join us for a month of free, curated virtual sessions for strategists, analysts, and cultural thinkers who need more insight than just what’s trending.
Why this matters now
Social media feeds influence visibility, and algorithms amplify some things and suppress others. Attention can spike fast and disappear just as quickly, and sometimes, it builds slowly over time. If you only focus on what’s trending, you’ll only find the headline moments and miss the hidden behaviour that’s shifting underneath.Trends Month is about knowing what matters before it becomes obvious.
What to expect
We approach Trends Month from multiple angles, like how signals gain visibility, how narratives spread, how communities form around moments, and how strategy should respond under pressure.
Join the sessions that matter to you, or join across the month. The sessions stand alone, but over month, they create a full picture of of how visibility, meaning, and value are shaped before decisions are made.
All sessions are free to attend live. Playbacks are available to SI Lab Association members and those registered for the session.
Explore the sessions
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