Why this matters now

Social media feeds shape visibility, and algorithms amplify some things and suppress others. Attention can spike fast and disappear just as quickly, and sometimes, it builds slowly over time. 

If you only focus on what’s spiking, you’ll catch the headline moments and miss the hidden behaviour that’s shifting underneath.

Trends Month is about knowing what matters before it becomes obvious.

What to Expect

We’ll approach this from multiple angles, like how signals gain visibility, how narratives spread, how communities form around moments, and how strategy should respond under pressure. Join the sessions that matter to you, or join across the month. The sessions stand alone, but over time, patterns emerge.All sessions are free to attend live. Playbacks are available to members and those registered for the session.

CHOOSE YOUR SESSIONS

Explore the sessions

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SGT: 
13:00 - 13:10
GST: 
09:00 - 09:10
GMT: 
06:00 - 06:10
BRT: 
02:00 - 02:10
EST: 
01:00 - 01:10
Trends Summit: Welcome to APAC
Dr Jillian Ney
APAC
SGT: 
13:15 - 13:40
GST: 
09:15 - 09:40
GMT: 
06:15 - 06:40
BRT: 
02:15 - 02:40
EST: 
01:15 - 01:40
Defying the speed of trends: Decode culture like a ‘Real-Time’ brand
Danial Shafri
APAC
SGT: 
13:45 - 13:55
GST: 
09:45 - 09:55
GMT: 
06:45-06:55
BRT: 
02:45 - 02:55
EST: 
01:45 - 01:55
Trends Summit: APAC Close
No items found.
APAC
SGT: 
17:00 - 17:10
GST: 
13:00 - 13:10
GMT: 
10:00 - 10:10
BRT: 
06:00 - 06:10
EST: 
05:00 - 05:10
Trends Summit: Welcome to MENA
No items found.
MENA
SGT: 
17:15 - 17:40
GST: 
13:15 - 13:40
GMT: 
10:15 - 10:40
BRT: 
06:15 - 06:40
EST: 
05:15 - 05:40
Turbulent Times: Why Proactive Listening Matters More Than Ever
Alistair Wheate
MENA
SGT: 
17:45 - 18:10
GST: 
13:45 - 14:10
GMT: 
10:45 - 11:10
BRT: 
06:45 - 07:10
EST: 
05:45 - 06:10
Keep calm and carry on: Strategic crisis readiness in a trend-driven world
Mustafa Abu Tabikh
MENA
SGT: 
18:15 - 18:25
GST: 
14:15 - 14:25
GMT: 
11:15 - 11:25
BRT: 
07:15 - 07:25
EST: 
06:15 - 06:25
Trends Summit: MENA Close
No items found.
MENA
SGT: 
20:00 - 20:10
GST: 
16:00 - 16:10
GMT: 
13:00 - 13:10
BRT: 
09:00 - 09:10
EST: 
08:00 - 08:10
Trends Summit: Welcome to Europe
Bernardo (Ben) Ellis
Europe
SGT: 
20:15 - 20:40
GST: 
16:15 - 16:40
GMT: 
13:15 - 13:40
BRT: 
09:15 - 09:40
EST: 
08:15: 08:40
The Big Reveal: Top trends from the State of Social Listening
Dr Jillian Ney
Europe
SGT: 
20:40 - 21:10
GST: 
16:45 - 17:10
GMT: 
13:45 - 14:10
BRT: 
09:45 - 10:10
EST: 
08:45 - 09:10
Vroom boom culture: What’s driving consumer trends in the automotive industry?
Erich Giordano
Maristela Castanho
Europe
SGT: 
21:30 - 21:55
GST: 
17:30 - 17:55
GMT: 
14:30 - 14:55
BRT: 
10:30 - 10:55
EST: 
09:30 - 09:55
From foragers on Facebook to Trendsetters on TikTok: Selecting the right data source to unlock cultural trends
Justin Wyman
Europe
SGT: 
22:00 - 22:40
GST: 
18:00 - 18:40
GMT: 
15:00 - 15:40
BRT: 
11:00 - 11:40
EST: 
10:00 - 10:40
Panel: Trends: How to Go Viral and Get Ahead of the Algorithm
Erik Bjorkman
Judit Major
Luiza Ahnert Goncalves
Ida Antebro
Europe
SGT: 
22:45 - 22:55
GST: 
18:45 - 18:55
GMT: 
15:45 - 15:55
BRT: 
11:45 - 11:55
EST: 
10:45 - 10:55
Trends Summit: Europe Close
Bernardo (Ben) Ellis
Europe
SGT: 
23:00 - 23:10
GST: 
19:00 - 19:10
GMT: 
16:00 - 16:10
BRT: 
12:00 - 12:10
EST: 
11:00 - 11:10
Trends Summit: Welcome to LATAM
Priscila Silva
LATAM
SGT: 
23:15 - 23:40
GST: 
19:15 - 19:40
GMT: 
16:15 - 16:40
BRT: 
12:15 - 12:40
EST: 
11:15 - 11:40
A través del espejo: Cómo descubrir tendencias en la industria de la belleza
Alejandra León
LATAM
SGT: 
23:45 - 00:10
GST: 
19:45 - 19:10
GMT: 
16:45 - 17:10
BRT: 
12:45 - 13:10
EST: 
11:45 - 12:10
What’s driving demand? How search & social intelligence can reveal untapped opportunities
Matthieu Danielou
Lucie Brilland
LATAM
SGT: 
00:15 - 00:25
GST: 
19:15 - 19:25
GMT: 
17:15 - 17:25
BRT: 
13:15 - 13:25
EST: 
12:15 - 12:25
Trends Summit: LATAM Close
Priscila Silva
LATAM
SGT: 
01:00 - 01:10
GST: 
20:00 - 20:10
GMT: 
18:00 - 18:10
BRT: 
14:00 - 14:25
EST: 
13:00 - 13:10
Trends Summit: Welcome to North America
Morgan James
North America
SGT: 
01:15 - 01:40
GST: 
20:15 - 20:40
GMT: 
18:15 - 18:40
BRT: 
14:15 - 14:40
EST: 
13:15 - 13:40
From understated to individualism: How social media is redefining the rules of luxury
Marissa Callender
North America
SGT: 
01:45 - 02:10
GST: 
20:45 - 21:10
GMT: 
18:45 - 19:10
BRT: 
14:45 - 15:10
EST: 
13:45 - 14:10
AI in the Subconscious: The Cultural Drift from Tech Trend to Workplace Norm
Khalil El-Amin
Michael Brito
North America
SGT: 
02:15 - 02:40
GST: 
21:15 - 21:40
GMT: 
19:15 - 19:40
BRT: 
15:15 - 15:40
EST: 
14:15 - 14:40
Beyond the Obvious: Finding Cultural Shifts Hidden in Plain Sight
Bernardo (Ben) Ellis
North America
SGT: 
03:00 - 03:25
GST: 
22:00 - 22:25
GMT: 
20:00 - 20:25
BRT: 
16:10 - 16:25
EST: 
15:00 - 15:25
Social Is the New Search: How Educational Content Is Winning the New Discovery Game
Jill Nicholson
North America
SGT: 
03:30 - 03:55
GST: 
22:30 - 22:55
GMT: 
20:30 - 20:55
BRT: 
16:30 - 16:55
EST: 
15:30 - 15:55
Through the Looking Glass: How to Discover Trends In the Beauty Industry
Alexander Kohlitz
Alejandra León
North America
SGT: 
04:00 - 04:40
GST: 
23:00 - 23:40
GMT: 
21:00 - 20:40
BRT: 
17:00 - 17:40
EST: 
16:00 -16:40
Panel: Going Beyond the Scroll: Finding Long-Term Trends to Drive Strategy and Innovation
Geoffrey Si
Jenny Chang
Tamanna Dhamija
Melissa Davies
North America
SGT: 
04:45 - 04:55
GST: 
23:45 - 23:55
GMT: 
21:45 - 21:55
BRT: 
17:45 - 17:55
EST: 
16:45 - 16:55
Trends Summit: North America Close
Morgan James
North America

Our Sponsors

What makes Trends Summit different?

It’s practical
Every session is designed to teach, not just talk.

It’s strategic
We go beyond viral moments to decode the systems underneath.

It’s global
Voices from across industries and regions, united by one question: what’s really going on?

It’s practitioner-led
The people on stage do the work. No fluff.

Decoding culture is a skill that you can learn and understanding people is a craft you can hone. If you want to stop chasing what’s hot and start understanding what matters, this is the (virtual) room to be in.

What are you waiting for?

The agenda looks good right? And we’ve got a cracking line-up of speakers, you have to admit? Plus ALL the recordings of EVERY session are included in the ticket price of just $30. You’ll get them after the event.  

So why haven’t you clicked that big green button below yet?!

Oh, and if you get redirected to a different page when you click, don’t panic. They’re our ticketing partner. They’ll sort you out.

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Purchases and Refunds

Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.

• You may request a 50% refund if your ticket cancellation request has been received in writing by
15 April 2025 (30 days before the event date).

• Unfortunately, we cannot grant any refunds or credits for cancellations received after
15 April 2025.

• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.

• No refunds or credits will be granted for no-shows.

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Become a Sponsor

Are you looking to expand your company's reach, amplify your message, educate the market on the power of trends, or connect with key decision-makers in the social listening space? We have opportunities to partner with innovative companies doing something special. Get in touch with us on how to become a Trends Summit sponsor.

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Why Attend?

Everyone wants to stand out at work, right?! Trends Summit will help to make you the smartest person in the room when it comes to trend spotting and forecasting with social data. Better still, as we have a community vibe, you'll come away with a new network of friends who understand your work. Here's a justification letter to sell Trends Summit to your boss.

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