Social Listening Query Writing Training
The first ever course that makes query writing easy. No more second guessing your keywords and wondering if you're getting the most relevant data. In three hours, you'll master a proven framework that you can use time and again to write unbeatable queries with confidence. Boost accuracy. Reduce noise. Get better insights.
Query writing is an art & science
Social listening is more than just monitoring mentions—it’s about asking the right questions to uncover the most valuable insights. This course teaches you how to write precise, high-performing queries using Boolean logic, language and keyword strategies, and data filtering techniques.
You'll gain hands-on experience in structuring queries that minimise noise, capture the right conversations, and adapt to evolving language trends. Whether you're tracking brand mentions, industry discussions, or competitor insights, you'll walk away with the skills to write queries that deliver accurate and meaningful results - without missing a thing.
Taught by industry veterans, Listen + Learn Research, their proven frameworks will help you create the most comprehensive queries that guarantee you get the best, most accurate social data.
Who is this course for?
This course is designed for marketers, analysts, social media and social listening professionals who need precise and relevant insights from online conversations. The course isn't for newbies, you need to have some prior experience of query writing to get the most value from the course. The Social Listening Query Writing course is perfect if you're struggling with any of these common challenges...
Drowning in data
Your social listening tools bring back too much noise or too many irrelevant mentions. There's too much data, not enough insight.
Missing conversations
You’re not capturing critical brand mentions or trends or think there might be better conversations you're just not picking up.
Understanding boolean
Writing queries feel confusing or overly complex. You can't be confident that you've written the most comprehensive query.
Language paralasis
You're unsure how to choose the right language, terms, keywords, and variations. You're not certain the query is robust enough.
Adapting queries
You struggle to adjust searches for evolving trends and language or you don't have any query governance in place.
Ethics uncertainty
Questions about ethics and compliance are being thrown your way and you want to ensure compliance with data regulations.
Modules
Check out all the modules included in this course.
Course modules
Over ten short modules you'll fall in love with query writing.
Module #1: The importance of good foundations
In module one, you’ll be introduced to your course leader, learn more about what each module covers, and understand more about why query writing is so important.
Module #2: The value of intentional thinking
In module two, you will be introduced to your repeatable, scaleable model to write the best social listening queries. Learn more about the framework and how you can use it. We will give you practical examples to demonstrate how the system works.
Module #3: Mastering the tools
In module three, we will start to look at the types of operators you can use when writing social listening queries.
We advise that you consult with your preferred social listening tool for a full list of their operators. Many social listening tools have different boolean logic operators. This course will further help you on how to use operators together.
Module #4: The power of modules
In module for, we start to look at modules in social listening queries. You’ll find out more about how to use modules, how they work as a function in query writing, and we’ll work through an example together.
Module #5: Harnessing AI
In module five, we explore the use of AI in query writing. You’ll be introduced on how AI can help improve your query, and the essential plugins to help your query writing. We’ll also introduce the dangers on using AI, and as a bonus we’ll provide you with examples of prompts you can use.
Module #6: Measuring success
In module six, you will learn more about how you can measure the effectiveness of your queries. You will be able to balance the volume of data versus the relevancy of the data. You’ll say hello to better data quality.
Module #7: Going international
In module seven, you will learn more about creating queries in international languages and where ChatGPT can help.
Module #8: Stakeholder alignment
In module eight, you will learn more about involving clients and stakeholders in the query writing process.
Module #9: From start to finish
In module nine, we will go through an example query together. Get ready to write a query about dumb phones and you’ll get access to a bonus query about seniors and snacking.
Module #10: Assessment
To finish the social listening query writing course, we test your knowledge on how to write structured queries and measure their quality.
How you'll benefit
Confidence in Your Queries – Write queries that are robust, accurate, and highly effective
Effortless Query Management – Easily track, update, and collaborate with stakeholders on evolving queries
Save Time & Focus on Insights – Spend less time troubleshooting queries and more time analysing meaningful data
Prove Query Credibility – Quickly check, validate, and share queries with confidence when challenged
Master Complex Queries – Understand why your keywords work and how to build advanced, high-performing queries
Leverage Proven AI Prompts – Skip the guesswork and use L+L’s tested prompts for effective AI-powered querying
Higher Data Accuracy – Improve the quality and precision of your social listening results
Navigate Global Projects with Ease – Overcome language and regional challenges like a pro
Get access now
Query Writing
Access all content & bonuses
- Self-service video learning course over 10 modules
- Private query writing forum for ongoing support and networking with other social listeners
- Exclusive bonuses including a query builder and GenAI prompts to write better queries faster
- Certification from the SI Lab for 3 hours of CPD learning
$495
Certification Leaders
Get the complete query writing framework
Your new system to build, measure, and manage Boolean queries so you're confident your writing the best most effective queries.
