Listen & Learn Research Presentation: How can brands help consumers make more sustainable choices?

The way we’re trying to create action about climate change isn’t working.

Change is tough.

Feeling bad isn’t motivating change fast enough. he sustainability movement is stuck with the early adopters, unable to cross over.

But we need the mainstream to care.

To make the link between the problem and their ability to act.

This talk will share some insights into how to motivate mainstream action, to help organisations lead in a way that people will follow.