Relative Insight Challenge: The Linguistic Journey of Mental Health Normalisation

The wellness industry is booming. But this growing cult of wellbeing means different things to different people. Wellness is a buzzword to encapsulate a lot of different things. One of the benefits of the growing attention on wellness is the normalization of mental health. For the first time in generations, we’re talking about our mental health. So, what can we learn from the conversation?

In this session, we challenged Ben Hookway, CEO of Relative Insight to analyze the conversation surrounding mental health and he’s going to take us on a journey into how mental health conversations have evolved and diversified – and, what this means to brands targeting the wellness enthusiasts.

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