Social Listening as part of market research

Ahead of Observe Summit, on March 1st and 2nd, we chatted with Paige Leidig, Chief Marketing Officer at NetBase Quid to chat about social listening’s role in market research.

Summit Observe Summit is all about taking a fresh perspective on everyday society and culture using digital conversations and social data. Sometimes, coming at a problem from a different angle can result in a solution above and beyond what you expected.

During Observe Summit, NetBase Quid will be joining us to moderate a panel discussion on the benefits and dangers of using digital data in market research. They’ll also present findings of a challenge we set them – to provide insights into Gen Z behaviours.