The Cultural Context Engine: Welcome to Next-Gen Consumer Insights

Learn how social data helps to inform, support and contextualise traditional research methods to deliver insights that drive better decisions. Investing in social research before survey design can help you understand how cultural moments are impacting consumer attitudes and behaviors at a macro and micro level so that you can ask better questions.

Social research can add granular, unprompted “real world” context to survey results that you want to learn more about. Learnings can inform optimisation strategies before activating the next survey. Join Dr Jillian Ney for a discussion with Michelle Vangel from Ipsos as they delve deeper into the role social data can play in supporting traditional research methods.

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