Tracking Cultural Resonance: Visual Listening in Action with OgilvyUK & YouScan

Captions and hashtags aren’t always enough in the age of visual social media. Sometimes a brand appears in the background of a photo, on a dinner table, or in the small everyday moments.

That’s where visual social listening comes in.

In this live demo, YouScan teams up with OgilvyUK’s Social and Contextual Intelligence team to show how they track brand influence, even when the brand isn’t mentioned by name.

You’ll get an inside look at:

• How visual content analysis reveals brand presence and meaning in culture
• How Ogilvy quantifies “cultural penetration” using YouScan as their insights infrastructure
• Why image-based insights often hold signals that text-based listening can’t surface
• What it takes to build culturally sharp strategies rooted in real-world context

They’ll show you how to recognise your social data searches to find where and how your brand really shows up (and what that says about you).

Join us live for a practical case study and a look inside one of the most culturally fluent teams in the industry.