Social listening often gets pigeonholed as a place for a sentiment check or a quick look to see what people are saying on Twitter.
There's no return on investment in that kind of analysis.
Why bother? I get why people don't.
But, there's more value from social data than sentiment. You just need to look where and have a strategy to get buy-in.
Join me and Jeremy Hollow from Listen+Learn Research as we talk about where social data can support business decision making. Jeremy will be hosting a workshop at hashtag#SITechDemoDay on making the case for social insight - if you want to get the strategies for yourself!
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