Erin Salisbury

Erin is the Head of UK Research, Insights & Analytics at FleishmanHillard TRUE Global Intelligence. A strategic thinker and trusted client counsellor, Erin’s expertise spans traditional, social, digital and AI-enabled research, analytics and intelligence. She works closely with strategists, creatives and client account and business leaders to craft and execute data collection and analysis strategies spanning audience insights, competitive and industry intelligence, integrated measurement and agentic workflows.

While she has a breadth of sector expertise, she currently serves as the insights and intelligence lead on globally integrated communications accounts in the health technology and gaming/tech sectors. Additionally, she manages at team of over 20 insights and analytics professionals in FleishmanHillard’s TRUE Global Intelligence team in London.

A graduate of Coe College in Cedar Rapids, IA, Erin has 14+  years of industry experience working in communications agencies across the US, and for the last 11 years, in London.  She sits on the Social Intelligence Lab’s Steering Committee and actively participates in thought leadership conversations related to the use of online and internet data for insights and strategy. She’s been recognized by the industry, appearing on the Social Intelligence Lab’s Insightful Innovators list in 2024 and previously named Young Professional of the Year by PR Moment and on PR Week’s 30 Under 30 list.

She brings with her a diverse perspective and innovative mindset to help clients understand what data they need, how to get it, and how to interpret it to answer key business and communications questions.

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