Jeremy Hollow

Jeremy is the founder and CEO of Unwritten, a cultural insight agency that helps brands make sense of how digital culture shapes the choices people make. His team combines AI-powered analysis of digital content and conversation with the rigour of qualitative research - uncovering the emotional and cultural forces behind how audiences think, feel, and act.

Jeremy has been working in social intelligence for fifteen years, with query writing as a consistent thread throughout, from hands-on client work to designing training courses and teaching workshops for analysts and researchers across the industry. A founding member of the Social Intelligence Lab Association, Jeremy helped create and run the SIL's annual query writing competition, now in its third year. The competition was born from a simple conviction: that query writing is one of the most under-loved and underinvested skills in the discipline, and that raising the bar starts with taking it seriously. He writes regularly on digital culture, insight methodology, and the shifting relationship between brands and the people they're trying to understand.

‍