Joe Colacurcio
Company:
Ipsos Synthesio
Job Title:
SVP Commercial Lead, North America
Joe Colacurcio is SVP, Commercial Growth for Ipsos Synthesio North America, based in Chicago. He has spent more than 20 years in traditional and social media research and measurement, helping brands understand what people think, feel, say and do.
Before rejoining Ipsos in June 2026, Joe led analytics and insight teams as a Senior Vice President at Weber Shandwick and at Edelman Data & Intelligence (DXI), where he also served as liaison to AMEC. During his earlier time at Ipsos, he designed Uber's Brand Health Tracking program, which blended traditional research with social data across 10 countries and was a finalist for the Quirk's Excellence Awards for Best Global Market Research Program in 2019. Earlier, he led research and analytics at Zocalo Group.
Joe is a founding member of the Social Intelligence Lab Steering Committees and was named an SI Lab Insider 50 for 2025. He has guest lectured at Northwestern University and at Penn State, his alma mater, and alongside said alma mater was a panelist at AEJMC 2026 on the ethical use of LLMs in PR & Communications curriculums.
