Justin Schoen
Company:
Microsoft
Job Title:
Director of Research, Social Intelligence
Justin Schoen is the Director of Market Research at Microsoft, where he leads the Social Intelligence Practice (SIP). With a deep understanding of social semiotics and innovative research methodologies, Justin has been instrumental in transforming unstructured data into actionable insights. His team excels in using techniques such as UMAP, n-grams, and AI coding to process and analyze vast amounts of data, providing thematic groupings of organic conversations about various topics. Under Justin's leadership, the SIP team supports business functions and enhances customer engagement through methods like Peak and Pit Analyses, brand affinity studies, social satisfaction studies, and influencer analysis. Recognized globally for their innovative approaches, the SIP team ensures high-quality insights that drive business success at Microsoft
