Seth Hammac

Seth Hammac joined AWS in 2022 to spearhead the launch of the AdTech & MarTech Partner Industry Team. His extensive career includes senior leadership roles at Dentsu/Merkle and Deloitte, where he led Sales, Business Development, and Go-To-Market activities for their Google Cloud Alliance partnerships.During his seven-year tenure at Google, Seth worked on the DoubleClick platform, managing sales across mobile, agencies, and Google Cloud divisions. His comprehensive experience in digital advertising encompasses work with agencies, publishers, startups, and major corporations like Microsoft, helping clients navigate the complex digital landscape while optimizing their customer connections and data management.Before joining larger technology companies, Seth was deeply involved in the San Francisco startup ecosystem. He served as the first technical hire at Optimate Networks and worked at Fathom Online, one of the pioneering search ad agencies. His unique value proposition stems from his ability to understand both technical and business aspects of challenges, coupled with his experience in leading diverse teams through product development, business development, and operations.