Pulsar appoints Nisa Bayindir as EVP of Behavioral Science
Audience intelligence and social listening platform Pulsar has appointed Nisa Bayindir as Executive Vice President of Behavioral Science, a newly created role.
A leading consumer psychologist and strategist, Bayindir will work closely with Pulsar CEO Francesco D’Orazio to integrate cutting-edge consumer behavior research methodologies into Pulsar’s products and solutions.
D’Orazio said: “We’re on a journey to transform the way we understand society and culture with an increasingly integrated combination of artificial and human intelligence. Nisa is a terrific hire who brings a deep understanding of consumer behavior and solid experience with a range of qualitative and quantitative methodologies complementing our audience intelligence frameworks. Her disruptive mindset will help us develop our proposition in new directions and I couldn’t be more excited to share this new phase of the journey with her.”
As EVP of Behavioral Science, Bayindir will also head Pulsar’s mighty research and digital strategy team, and her work will translate across the broader Access Intelligence suite of products.
She said: “As technology continues to disrupt where and how consumers engage with brands and each other, researchers have to keep ahead of changing trends, evolving digital channels and nonlinear consumer journeys. Against this backdrop, it has never been more important to innovate how we track the pulse of digital consumer behavior. This is why I’m delighted to join Pulsar and be part of a team reshaping the future of online research and audience intelligence.”
Bayindir recently featured in The Social Intelligence Lab's Intelligence People series of profile interviews.