[Video] How to build better buyer persona profiles with digital consumer intelligence in the battle of brand relevance

Social data are the surest path to win what Audiense customer and product advisor Michael Brito calls the war of brand relevance, reaching the right audience, at the right time and through the right channels and with the ideal content.

In this short video, Brito explores attention, the modern attention deficit, and how you can use social data to increase your content relevance – to grab that all important audience attention!

Michael Brito is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.

As an Executive Vice President, Digital & Analytics at Zeno Group, he is responsible for helping his clients reach their target audience with laser-focused precision. This unique methodology requires a combination of audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs.

His latest book, Participation Marketing, is a blueprint for tech brands to unleash their employees to be brand storytellers.

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Build better buyer persona profiles with digital consumer intelligence...