Bradley has 20 years experience pioneering decision intelligence which uses multiple data sources and disciplines including social media data, consumer research, psychology, behavioural economics as well as advanced analytics to understand the consumers mind and forecast future outcomes. This work has helped a number fortune 500 companies to find opportunities and configure their businesses to provide industry leading products and services to their customers.
Recently Bradley co-invented GfKnewron as the Global VP of Product for GfK. He then went on to head up advanced analytics as a Director for KPMG UK. Bradley now leads the development of Converseon’s Advanced Analytics product offering.