Chris Chen is an experienced insights professional who currently holds the position of Executive Director, Global Social Intelligence as part of the Corporate Strategy Research & Insights team at Warner Bros. Discovery where he provides in depth social tracking, issues management, landscape analysis, brand partnership evaluation, and competitive research. His previous experience leading research teams that encompass quantitative and qualitative research as well as social intelligence at Machinima and Universal Music Group has led to the development of methodologies to integrate the structured data from traditional research with the live feedback available on social media.