Deanna Tserkezie is the Research Director for Research Innovation at Pulsar, where she leads the development of new methodologies, AI-driven products, and continuous research programmes that shape how brands understand and engage audiences across digital platforms.

Recognised as a 2024 Social Intelligence Insider 50 honoree, Deanna bridges the gap between complex data into commercially actionable insight, working closely with research, product, and data science teams to drive growth, retention and impact.