With over two decades of experience in data analysis, social media insights, and SAP consulting, Jen has developed a powerful skill set that effectively bridges the gap between data and strategic decision-making. Currently serving as a Senior Data Analyst at Social Element, she harnesses her extensive expertise to drive impactful social media strategies through rigorous data collection, seamless tool integration, advanced analytics, and comprehensive performance monitoring. Jen's broad experience in both technical and analytical roles has endowed her with a unique perspective and a versatile skill set, allowing her to enhance operational efficiencies and cultivate data-driven cultures across organisations.