YouScan

YouScan is an AI-powered social listening and consumer intelligence platform for brands, agencies and research teams who want to understand their consumers, not just count mentions. Mention analysis shows you what people say about your brand, category and competitors online. Visual Insights shows you what they do, recognising brands, scenes and activities in visuals, so you see how your products fit into real life. And with Synthetic Audiences, launched this autumn, you can test your concepts and messaging on AI personas built from real social conversations about your brand. You shouldn’t spend your days on manual work. That’s why in 2023 we launched Insights Copilot, the first AI agent for social listening. Ask it your research questions, and it answers them on your data, linking every finding to the real posts behind it. Its latest release works across the whole platform, analyses several topics in one go, and builds a comprehensive report you can share right away, so you have more time for thinking and decision-making.

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Vendor Details

AI-powered social listening that shows what consumers say and do, and lets you test how they’ll react before you launch anything new.

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Pillar
Social Listening & Monitoring
Primary SITech Category
Social Listening
2nd SubCat
Image Intelligence
3rd SubCat
Audience & Consumer Intelligence
Tech Category
SaaS, AI-powered, Machine Learning
Data Coverage
Consumer & Demographic (B2C) Data
Social Media Data
Influencer & Creator Data
Reviews & Ratings Data
Behavioral & Intent Data
News & Editorial Media
Forum & Community Data
E-commerce & Retail Data
Data Sources
X (Twitter)
Instagram
Facebook
TikTok
YouTube
LinkedIn
Reddit
Pinterest
Snapchat
Threads
Bluesky
Weibo
Douyin
Bilibili
Online News & Editorial Media
Blogs & Independent Publishing
Forums & Community Boards
Review Platforms
AI/GenAI Type
AI Agents & Automation
Computer Vision AI (Image & Video)
Generative AI (Insights, Reports & Content)
Natural Language & Conversational AI
Predictive AI & Analytics
Sentiment & Emotion Analysis AI
Audio & Speech AI
Geographic Coverage
Global / Worldwide
North America
Europe
Asia-Pacific (APAC)
Latin America (LATAM)
Regional / Specific Country
Middle East & Africa (MEA)
Specialized Industries
Automotive
Food, Drink & FMCG/CPG
Luxury & Fashion
Manufacturing & Logistics
Marketing & Advertising
Media & Entertainment
Pharmaceutical
Retail & E-commerce
Sport
Technology & Software
Travel & Hospitality
Alcohol
Tobacco
Financial Services & FinTech
HQ Location
Europe

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Frequently Asked Questions

Q: What makes YouScan different from other social listening tools?
A: YouScan shows you what consumers say, what they do and how they’ll react next. Insights Copilot, the first AI agent for social listening, answers your research questions and links every finding to the real posts behind it, so you can check the evidence. Synthetic Audiences let you test concepts and messaging on AI personas built from real social conversations, before you launch anything new.


Q: Which sources does YouScan cover?
A: All major social networks, including TikTok, Instagram, Facebook, X, YouTube and Reddit, plus news, forums, review sites and regional platforms such as Douyin, Weibo, Naver and Bilibili.


Q: What do teams use YouScan for?
A: Teams use YouScan for consumer insights, trend detection, brand and campaign tracking, and competitive research.


Q: What can Insights Copilot do?
A: Ask it a research question and it works like an analyst: it can compare several brands or topics in one go, apply filters, reason through several steps, and turn the results into a report with findings, charts and supporting posts. You can export the report as a PDF or share it with a link.


Q: What are Synthetic Audiences?
A: AI personas built from real social conversations about your brand or category. Use them to test concepts, products and messaging early, then validate the strongest ideas.


Q: How can I try YouScan?
A: Book a demo at youscan.io/demo and we’ll show you the platform on data about your own brand or category.


Q: How long has YouScan been on the market?
A: Since 2009. We started in Kyiv as a social media monitoring tool and have grown into a global social listening platform. We were early with AI too: in 2018 we introduced Visual Insights for image recognition, and in 2023 we launched Insights Copilot, the first AI agent for social listening.

Key Clients

Dentsu, Campbell’s, Publicis Groupe, Ogilvy, United Nations, Coca-Cola, Keurig Dr Pepper, McDonald’s, White Castle, SAMY, M&C Saatchi, Havas Media

Company Info

YouScan is an AI-powered social listening and consumer intelligence platform for brands, agencies and research teams who want to understand their consumers, not just count mentions. Mention analysis shows you what people say about your brand, category and competitors online. Visual Insights shows you what they do, recognising brands, scenes and activities in visuals, so you see how your products fit into real life. And with Synthetic Audiences, launched this autumn, you can test your concepts and messaging on AI personas built from real social conversations about your brand. You shouldn’t spend your days on manual work. That’s why in 2023 we launched Insights Copilot, the first AI agent for social listening. Ask it your research questions, and it answers them on your data, linking every finding to the real posts behind it. Its latest release works across the whole platform, analyses several topics in one go, and builds a comprehensive report you can share right away, so you have more time for thinking and decision-making.