Adalytics

Adalytics provides digital media data science and analytics services to advertisers, offering an ad quality and transparency SaaS platform. The company helps brands secure control over their media investments by providing log file analysis and impression level data to optimize programmatic performance and reduce waste. Their services aim to avoid issues like domain spoofing, app spoofing, mis-declared inventory, bot traffic, and non-viewable ads. Adalytics also conducts crowd-sourced audience research to analyze ad targeting, reach, and effectiveness, and publishes public interest reports on systemic issues in the ad tech ecosystem.