Attention.com (by Adelaide)

Adelaide is a B2B software vendor specializing in attention-based media quality measurement. Their proprietary AU (Attention Unit) metric quantifies the probability of a media placement capturing attention and driving business outcomes across diverse digital channels including web, Walled Gardens (social platforms), Connected TV, Linear TV, and Audio. Utilizing a machine learning model that incorporates media quality signals, eye-tracking data, and full-funnel outcome data, Adelaide aims to bring transparency and fairness to advertising, enabling advertisers and publishers to optimize media investments for improved performance and efficiency.

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Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

Make smarter media decisions with Attention Metrics. Adelaide makes it easy to measure omnichannel media quality and drive consistent impact in today's fragmented media landscape.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Sponsorship Measurement
2nd SubCat
Social Marketing Analytics
3rd SubCat
Social Advertising
Tech Category
Machine Learning, Proprietary Attention Metric (AU)
Data Coverage
Social Media Data
Broadcast / TV & Radio
Podcast & Audio Data
Behavioral & Intent Data
Data Sources
X (Twitter)
Instagram
Facebook
TikTok
YouTube
LinkedIn
Reddit
Pinterest
Snapchat
Online News & Editorial Media
Broadcast (TV & Radio)
Podcasts & Audio Content
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location
North America

Company Info

info@adelaidemetrics.com

Adelaide is a B2B software vendor specializing in attention-based media quality measurement. Their proprietary AU (Attention Unit) metric quantifies the probability of a media placement capturing attention and driving business outcomes across diverse digital channels including web, Walled Gardens (social platforms), Connected TV, Linear TV, and Audio. Utilizing a machine learning model that incorporates media quality signals, eye-tracking data, and full-funnel outcome data, Adelaide aims to bring transparency and fairness to advertising, enabling advertisers and publishers to optimize media investments for improved performance and efficiency.