Adlook (by RTB House)

Adlook, a global mediatech company from the RTB House Group, specializes in guaranteed media performance and zero-ad waste solutions. It leverages proprietary Deep Learning and generative AI (ContentGPT) to offer cookieless, privacy-preserving programmatic advertising, with advanced audience segmentation, precision bidding, and campaign optimization across the open web and Connected TV.

Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

Transforming the way brands grow online, Adlook is an independent, self-driving media buying platform powered by deep learning and privacy-first solutions for the open internet.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Social Marketing Management
Tech Category
Deep Learning, Generative AI, Cookieless Advertising Platform, DSP
Data Coverage
News & Editorial Media
Broadcast / TV & Radio
Search Data
Data Sources
Online News & Editorial Media
Blogs & Independent Publishing
Forums & Community Boards
Search Data
Broadcast (TV & Radio)
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location
Europe

Company Info

Adlook, a global mediatech company from the RTB House Group, specializes in guaranteed media performance and zero-ad waste solutions. It leverages proprietary Deep Learning and generative AI (ContentGPT) to offer cookieless, privacy-preserving programmatic advertising, with advanced audience segmentation, precision bidding, and campaign optimization across the open web and Connected TV.