AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. It offers powerful AI, flexible campaign tools, and seamless integrations to help mid-sized businesses turn complexity into clarity and clicks into customers. The platform delivers full-funnel performance through integrated advertising, cross-channel attribution, and audience insights, supporting marketers across various industries including e-commerce, technology, financial services, and education. AdRoll also includes AdRoll ABM (formerly RollWorks) for B2B teams, providing account-based precision, multi-touch campaigns, and real-time buyer intelligence. Powered by nearly two decades of data and machine learning, AdRoll focuses on retargeting, brand awareness, and personalized advertising solutions across web, social, video, mobile, and CTV.

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Vendor Details

A connected advertising platform built for growth-minded marketers, using powerful AI to turn complexity into clarity and clicks into customers.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Marketing Management
2nd SubCat
Social Advertising
3rd SubCat
Social Marketing Analytics
Tech Category
Advertising Platform, Marketing Automation Platform, DSP
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Social Media Data
Data Sources
Facebook
YouTube
LinkedIn
First-Party Data Upload
AI/GenAI Type
AI Agents & Automation
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
Technology & Software
Financial Services & FinTech
Travel & Hospitality
Nonprofit & NGOs
Marketing & Advertising
HQ Location
North America

Company Info

support@adroll.com

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. It offers powerful AI, flexible campaign tools, and seamless integrations to help mid-sized businesses turn complexity into clarity and clicks into customers. The platform delivers full-funnel performance through integrated advertising, cross-channel attribution, and audience insights, supporting marketers across various industries including e-commerce, technology, financial services, and education. AdRoll also includes AdRoll ABM (formerly RollWorks) for B2B teams, providing account-based precision, multi-touch campaigns, and real-time buyer intelligence. Powered by nearly two decades of data and machine learning, AdRoll focuses on retargeting, brand awareness, and personalized advertising solutions across web, social, video, mobile, and CTV.