Vendor Details
The account-based marketing platform for B2B companies to accelerate revenue through precision targeting and multi-channel advertising.
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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Marketing Management
2nd SubCat
Social Advertising
3rd SubCat
Social Marketing Analytics
Tech Category
B2B SaaS, Programmatic Advertising, Display Advertising, Machine Learning
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
Consumer & Demographic (B2C) Data
Alternative / Niche Data
Reviews & Ratings Data
Data Sources
X (Twitter)
Instagram
Facebook
LinkedIn
Online News & Editorial Media
Forums & Community Boards
Review Platforms
First-Party Data Upload
Web Scraping / Crawling
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
Financial Services & FinTech
Nonprofit & NGOs
Marketing & Advertising
Technology & Software
HQ Location
North America
Company Info
RollWorks, now AdRoll ABM and a division of NextRoll, is a B2B account-based marketing (ABM) platform designed to help companies identify, target, and engage high-value accounts. It leverages proprietary data, AI, and machine learning for precision targeting, multi-channel advertising (including display and social), and personalized engagement across the buyer's journey. The platform provides analytics and reporting to measure pipeline impact and integrates with major CRM and marketing automation systems to align marketing and sales efforts for revenue growth.