Affinity Answers

Affinity Answers is a marketing data science company that provides social-powered insights and audience solutions. They leverage extensive behavioral insights and social data from platforms like Facebook, Reddit, X, YouTube, Instagram, and TikTok to understand affinities between people and brands, celebrities, shows, movies, and all other entertainment they love. Using their proprietary TrueAffinity® Graph, they analyze billions of social engagements to create over 3,000 ready-to-activate syndicated segments and custom audiences. These solutions are designed to demonstrably increase brands' efficiency and effectiveness, sales, market share, and profitability across various digital media channels, including programmatic, CTV, Social, and DOOH. The company is privacy-first and certified for data quality and compliance by Neutronian.

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Vendor Details

Behavioral Intelligence for the Customer Obsessed. Social-powered insights and audience activation to fuel higher engagement, stronger conversion rates, and deeper brand affinity.

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Customer Intelligence
3rd SubCat
Social Marketing Analytics
Tech Category
Marketing Data Science Platform
Data Coverage
Social Media Data
Behavioral & Intent Data
E-commerce & Retail Data
Search Data
Consumer & Demographic (B2C) Data
Data Sources
X (Twitter)
Instagram
Facebook
TikTok
YouTube
Reddit
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location
North America

Company Info

hello@affinityanswers.com

Affinity Answers is a marketing data science company that provides social-powered insights and audience solutions. They leverage extensive behavioral insights and social data from platforms like Facebook, Reddit, X, YouTube, Instagram, and TikTok to understand affinities between people and brands, celebrities, shows, movies, and all other entertainment they love. Using their proprietary TrueAffinity® Graph, they analyze billions of social engagements to create over 3,000 ready-to-activate syndicated segments and custom audiences. These solutions are designed to demonstrably increase brands' efficiency and effectiveness, sales, market share, and profitability across various digital media channels, including programmatic, CTV, Social, and DOOH. The company is privacy-first and certified for data quality and compliance by Neutronian.