Affinity Solutions

Affinity Solutions provides businesses with comprehensive, real-time consumer spend data and analytics derived from payment card transactions. Their platform offers actionable insights into purchasing behaviors, market trends, and campaign effectiveness, enabling clients to optimize strategies across various sectors like media, retail, and financial services.

Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

The leading consumer purchase data and insight solution.

Claim Profile
Claim Profile
Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
3rd SubCat
Tech Category
AI-powered analytics platform
Data Coverage
Consumer & Demographic (B2C) Data
Financial & Market Data
Behavioral & Intent Data
Data Sources
No items found.
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Financial Services & FinTech
Retail & E-commerce
Marketing & Advertising
HQ Location
North America

Company Info

Affinity Solutions provides businesses with comprehensive, real-time consumer spend data and analytics derived from payment card transactions. Their platform offers actionable insights into purchasing behaviors, market trends, and campaign effectiveness, enabling clients to optimize strategies across various sectors like media, retail, and financial services.