Alibaba Marketing Platform (Alimama)

Alibaba Marketing Platform (Alimama) is the central marketing and advertising technology platform of Alibaba Group. It leverages extensive big data and advanced AI, including deep learning and proprietary algorithms, to provide merchants and advertisers with granular customer insights, predict conversion rates, and optimize ad ROI across the vast Alibaba ecosystem. The platform enables highly precise targeting, creating micro-segments and even 'segments of one' to engage individual customers effectively.

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Vendor Details

Alibaba's intelligent marketing platform for precise audience targeting and advertising optimization.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Customer Intelligence
Tech Category
Big Data, AI, Deep Learning, Analytics
Data Coverage
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Geospatial & Location Data
Behavioral & Intent Data
Social Media Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Asia-Pacific (APAC)
Specialized Industries
Retail & E-commerce
Marketing & Advertising
HQ Location
Asia-Pacific (APAC)

Company Info

Alibaba Marketing Platform (Alimama) is the central marketing and advertising technology platform of Alibaba Group. It leverages extensive big data and advanced AI, including deep learning and proprietary algorithms, to provide merchants and advertisers with granular customer insights, predict conversion rates, and optimize ad ROI across the vast Alibaba ecosystem. The platform enables highly precise targeting, creating micro-segments and even 'segments of one' to engage individual customers effectively.