Analysys (易观)

Analysys (易观) is a prominent Chinese provider of big data analysis products and services, specializing in the digital economy. The company offers data products and consulting services, providing deep insights into digital user behavior across various industries. Its product suite includes Analysys Qianfan for mobile internet product and user analysis, Analysys Boyue for digital analysis cloud, and Analysys Ark for mobile application operational statistics and user profiling. Analysys leverages big data and AI technologies to assist enterprises with digital user portraits, competitive analysis, and the efficient management of digital user assets to enhance revenue, reduce costs, improve efficiency, and mitigate operational risks.

Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

China's leading digital economy technology and market analysis institution, driving user asset growth with real-time analytics and inspiring innovation.

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
3rd SubCat
Tech Category
Big Data Analytics, AI, Machine Learning, AI Agent
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Business & Firmographic (B2B) Data
Financial & Market Data
Geospatial & Location Data
Social Media Data
Search Data
News & Editorial Media
Data Sources
Douyin
Weibo
Online News & Editorial Media
Web Scraping / Crawling
AI/GenAI Type
AI Agents & Automation
Predictive AI & Analytics
Geographic Coverage
Regional / Specific Country
Specialized Industries
Automotive
Education & Training
Financial Services & FinTech
Healthcare & Life Sciences
Media & Entertainment
Retail & E-commerce
Travel & Hospitality
HQ Location
Asia-Pacific (APAC)

Company Info

Analysys (易观) is a prominent Chinese provider of big data analysis products and services, specializing in the digital economy. The company offers data products and consulting services, providing deep insights into digital user behavior across various industries. Its product suite includes Analysys Qianfan for mobile internet product and user analysis, Analysys Boyue for digital analysis cloud, and Analysys Ark for mobile application operational statistics and user profiling. Analysys leverages big data and AI technologies to assist enterprises with digital user portraits, competitive analysis, and the efficient management of digital user assets to enhance revenue, reduce costs, improve efficiency, and mitigate operational risks.