Vendor Details
Marketing Measurement and Commercial Analytics Solutions powered by Commercial Intelligence.
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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Marketing Analytics
2nd SubCat
Trends Prediction
3rd SubCat
Customer Intelligence
Tech Category
Cloud-based, managed software platform, GPS-Enterprise® platform, proprietary ROI Genome® intelligence, advanced statistical techniques, AI-powered insights, advanced live-modeling tools.
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
Consumer & Demographic (B2C) Data
Financial & Market Data
Geospatial & Location Data
Data Sources
First-Party Data Upload
Online News & Editorial Media
Search Data
X (Twitter)
Instagram
Facebook
YouTube
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
Retail & E-commerce
HQ Location
North America
Company Info
Analytic Partners specializes in Commercial Analytics, a comprehensive measurement framework that extends beyond traditional Marketing Mix Modeling (MMM). Their core product, the cloud-based GPS-Enterprise® platform, provides adaptive solutions for deeper business understanding, real-time planning, and optimization across marketing and broader commercial activities. The company transforms data into actionable insights, enabling clients to measure, forecast, and optimize investments to drive sustainable growth and foster strong customer connections.