Vendor Details
AI-powered Multi-channel Advertising Attribution and Optimization.
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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Marketing Analytics
3rd SubCat
Sponsorship Measurement
Tech Category
AI-powered Platform, DSP, Cloud-based
Data Coverage
Broadcast / TV & Radio
Podcast & Audio Data
Search Data
Behavioral & Intent Data
Data Sources
Broadcast (TV & Radio)
Podcasts & Audio Content
Search Data
Web Scraping / Crawling
AI/GenAI Type
Predictive AI & Analytics
AI Agents & Automation
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
Media & Entertainment
HQ Location
North America
Company Info
AnalyticOwl is a data analytics company specializing in measuring and optimizing the impact of advertising campaigns across broadcast (TV, Radio, Podcasts) and digital media (CTV, OTT, Display, Audio, DOOH). Its platform, including Owl.Media and OwlDSP, provides end-to-end automated advertising attribution, advanced planning tools, and AI insights to help advertisers, agencies, and broadcasters understand campaign performance and ROI. The system leverages AI for media placement, commercial creation, and actionable recommendations, processing billions of ad responses to provide predictive data patterns and benchmarks.