Anura

Anura is a robust ad fraud prevention platform that helps businesses protect their digital advertising campaigns and web assets from fraudulent activities. It utilizes a combination of machine learning and experienced engineers to detect and eliminate bots, malware, AI-assisted fraud, and human fraud in real-time. Anura aims to improve campaign performance, reduce wasted ad spend, and provide actionable analytics with a focus on high accuracy and zero false positives, ensuring content is seen by real people and that genuine audience data is available for analysis.

Vendor Details

The ad fraud solution that accurately identifies bots, malware, AI-assisted fraud, and human fraud.

Pillar

Trends & Foresight

Primary SITech Category

Risk & Reputation Intelligence

2nd SubCat

Misinformation / Disinformation Intelligence

3rd SubCat

Tech Category

Software; IP intelligence database (IPDB™); JavaScript integration (Script™)

Data Coverage

Behavioral & Intent Data

Business & Firmographic (B2B) Data

Search Data

Data Sources

Web Scraping / Crawling

Search Data

AI/GenAI Type

Predictive AI & Analytics

Geographic Coverage

Global / Worldwide

Specialized Industries

Marketing & Advertising

Technology & Software

HQ Location

North America

Company Info

Anura is a robust ad fraud prevention platform that helps businesses protect their digital advertising campaigns and web assets from fraudulent activities. It utilizes a combination of machine learning and experienced engineers to detect and eliminate bots, malware, AI-assisted fraud, and human fraud in real-time. Anura aims to improve campaign performance, reduce wasted ad spend, and provide actionable analytics with a focus on high accuracy and zero false positives, ensuring content is seen by real people and that genuine audience data is available for analysis.