AppsFlyer (Mobile Attribution)

AppsFlyer is a SaaS mobile marketing analytics and attribution platform. It provides a comprehensive suite of tools for mobile attribution, marketing analytics, fraud protection, deep linking, and data collaboration. The platform enables app developers, brands, and agencies to measure mobile user acquisition across various sources, track user journeys across mobile, web, CTV, desktop, PC & Console, and OOH, optimize marketing campaigns, and make data-driven decisions. It focuses on privacy-preserving measurement and offers insights into user behavior, campaign performance, and ROI.

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Vendor Details

The Modern Marketing Cloud that helps businesses transform complex data into clarity and growth, powering measurable user acquisition and engagement across all channels.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Marketing Analytics
2nd SubCat
Social Marketing Management
3rd SubCat
Social Advertising
Tech Category
Cloud-based SaaS platform with SDK integration, deep linking engine, and data clean room technologies.
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Data Sources
No items found.
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
Retail & E-commerce
HQ Location
North America

Company Info

hello@appsflyer.com

AppsFlyer is a SaaS mobile marketing analytics and attribution platform. It provides a comprehensive suite of tools for mobile attribution, marketing analytics, fraud protection, deep linking, and data collaboration. The platform enables app developers, brands, and agencies to measure mobile user acquisition across various sources, track user journeys across mobile, web, CTV, desktop, PC & Console, and OOH, optimize marketing campaigns, and make data-driven decisions. It focuses on privacy-preserving measurement and offers insights into user behavior, campaign performance, and ROI.