Attribution

Attribution is a multi-touch marketing attribution and analytics platform that helps B2B and e-commerce businesses understand the true ROI of their marketing campaigns by tracking customer journeys and attributing conversions across various online and offline channels. It offers customizable attribution models, user-level cost data, and AI-powered recommendations for optimizing ad spend and maximizing revenue.

See website
See website
Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

Agentic Marketing Analytics that match your bank account.

Claim Profile
Claim Profile
Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Marketing Analytics
2nd SubCat
Trends Prediction
3rd SubCat
Customer Intelligence
Tech Category
SaaS, Analytics Platform, Multi-Touch Attribution Engine, Agentic Marketing Analytics
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Social Media Data
Search Data
Data Sources
X (Twitter)
Instagram
Facebook
TikTok
LinkedIn
Reddit
Pinterest
Search Data
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
Retail & E-commerce
Technology & Software
HQ Location
North America

Company Info

Attribution is a multi-touch marketing attribution and analytics platform that helps B2B and e-commerce businesses understand the true ROI of their marketing campaigns by tracking customer journeys and attributing conversions across various online and offline channels. It offers customizable attribution models, user-level cost data, and AI-powered recommendations for optimizing ad spend and maximizing revenue.