Audience Connect

Audience Connect is a Demand Side Platform (DSP) that enables programmatic ad buying across multiple channels, ensuring an efficient approach to reaching both new and existing audiences. It offers a user-friendly experience and multichannel reach from a single, advanced programmatic platform. Key features include an Audience Studio for creating custom user cohorts based on content consumption, interests, and preferences, and leveraging insights from user behavior for personalized advertising. The platform supports various ad formats like image, video, audio, and native ads, and includes a Creative Studio. It also utilizes a SmartCPA based machine learning system for cost efficiency in media buying.

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Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Social Marketing Analytics
Tech Category
Demand Side Platform (DSP), Programmatic Ad Buying, Machine Learning
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Data Sources
Online News & Editorial Media
Blogs & Independent Publishing
Search Data
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location

Company Info

Audience Connect is a Demand Side Platform (DSP) that enables programmatic ad buying across multiple channels, ensuring an efficient approach to reaching both new and existing audiences. It offers a user-friendly experience and multichannel reach from a single, advanced programmatic platform. Key features include an Audience Studio for creating custom user cohorts based on content consumption, interests, and preferences, and leveraging insights from user behavior for personalized advertising. The platform supports various ad formats like image, video, audio, and native ads, and includes a Creative Studio. It also utilizes a SmartCPA based machine learning system for cost efficiency in media buying.