Vendor Details
Powering data-driven advertising and audience insights across the leading audio network with unparalleled reach and programmatic capabilities.
Claim Profile
Claim Profile
Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Marketing Analytics
3rd SubCat
Audience & Consumer Intelligence
Tech Category
Ad Tech, Data Analytics, Programmatic Platform
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Social Media Data
Podcast & Audio Data
Broadcast / TV & Radio
Data Sources
Broadcast (TV & Radio)
Podcasts & Audio Content
TikTok
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
North America
Specialized Industries
Media & Entertainment
Marketing & Advertising
HQ Location
North America
Company Info
Audience Labs (iHeartMedia) refers to iHeartMedia's robust suite of B2B solutions for advertisers, leveraging its massive audio footprint and first-party data. These solutions include advanced audience targeting, behavioral data analysis, programmatic audio advertising across broadcast, digital, and podcasts, and comprehensive campaign measurement and attribution. iHeartMedia utilizes AI for brand safety and targeting, providing marketers with tools to reach and engage specific audiences across its extensive network and with key influencers.