Vendor Details
The Transaction Experts. Guided with Decision Precision.
Claim Profile
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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Customer Intelligence
3rd SubCat
Image Intelligence
Tech Category
Platform & Services
Data Coverage
Behavioral & Intent Data
E-commerce & Retail Data
Consumer & Demographic (B2C) Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Computer Vision AI (Image & Video)
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
HQ Location
North America
Company Info
Behaviorally (formerly PRS) is a global leader in shopper marketing and behavioral science, specializing in understanding and influencing consumer purchasing decisions. They define and diagnose key moments driving shopper growth in digital and physical retail environments. Leveraging behavioral science, cutting-edge technology including AI, and a digital-first approach, they help brands optimize packaging, in-store experiences, and e-commerce strategies to achieve measurable improvements in shopper conversion and predict consumer outcomes. They provide consumer research insights and consulting services to improve shopper and consumer experiences.