Vendor Details
The world's leading independent brand valuation and strategy consultancy.
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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Sponsorship Measurement
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Trends Analytics
Tech Category
Hybrid
Data Coverage
Consumer & Demographic (B2C) Data
Financial & Market Data
Business & Firmographic (B2B) Data
Alternative / Niche Data
Data Sources
No items found.
AI/GenAI Type
No items found.
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
Europe
Company Info
Brand Finance is a global brand valuation and strategy consultancy that quantifies the financial value of brands and evaluates their strength to aid strategic decision-making. The firm conducts extensive original market research through its Global Brand Equity Monitor, surveying over 175,000 respondents across 41 countries and 31 sectors annually, and publishes over 100 reports and rankings each year. Their methodologies are compliant with international ISO standards for brand valuation and evaluation, bridging the gap between marketing and finance to help organizations manage intangible assets.