BrandMetrics

Brand Metrics offers a cookieless software solution for continuous brand lift measurement, helping publishers and advertisers track awareness, consideration, preference, and purchase intent across all devices. The GDPR-compliant platform is built on a unique scientific algorithm, delivering consistent and accurate insights even for small digital campaigns, with automated reporting and global benchmarks for optimising future outcomes.

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Vendor Details

Bringing new thinking to campaign measurement. We use advanced technology to simplify and scale brand lift measurement.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Sponsorship Measurement
2nd SubCat
Social Marketing Analytics
3rd SubCat
Tech Category
SaaS, Algorithm-driven, Cookieless, API-based
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Data Sources
No items found.
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
Media & Entertainment
HQ Location
Europe

Company Info

Brand Metrics offers a cookieless software solution for continuous brand lift measurement, helping publishers and advertisers track awareness, consideration, preference, and purchase intent across all devices. The GDPR-compliant platform is built on a unique scientific algorithm, delivering consistent and accurate insights even for small digital campaigns, with automated reporting and global benchmarks for optimising future outcomes.