Braze

Braze is a leading customer engagement platform that empowers brands to build authentic, lasting relationships with their customers through personalized, data-driven, and cross-channel experiences. It unifies customer data in real-time, leverages AI for personalization and optimization, and orchestrates journeys across mobile, web, email, and other digital touchpoints.

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Vendor Details

Be Absolutely Engaging™

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Customer Intelligence
3rd SubCat
Social Marketing Management
Tech Category
Cloud-based Software-as-a-Service (SaaS) platform with real-time streaming architecture.
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Data Sources
Line
Naver / Kakao
First-Party Data Upload
AI/GenAI Type
AI Agents & Automation
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
Financial Services & FinTech
Travel & Hospitality
Media & Entertainment
HQ Location
North America

Company Info

ir@braze.com

Braze is a leading customer engagement platform that empowers brands to build authentic, lasting relationships with their customers through personalized, data-driven, and cross-channel experiences. It unifies customer data in real-time, leverages AI for personalization and optimization, and orchestrates journeys across mobile, web, email, and other digital touchpoints.