Censydiam (Ipsos Marketing)

Ipsos is a multinational market research and consulting firm that provides global market research, public opinion, and data analytics services. Its Censydiam framework offers a validated approach to understanding consumers' emotional and functional needs, helping clients optimize brand positioning, manage portfolios, and drive innovation by decoding human motivations.

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Vendor Details

Game Changers

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Customer Intelligence
3rd SubCat
Social Asking
Tech Category
Service & Platform
Data Coverage
Consumer & Demographic (B2C) Data
Social Media Data
News & Editorial Media
Forum & Community Data
Reviews & Ratings Data
Data Sources
First-Party Data Upload
Online News & Editorial Media
Forums & Community Boards
X (Twitter)
Instagram
Facebook
TikTok
YouTube
LinkedIn
AI/GenAI Type
Natural Language & Conversational AI
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
Europe

Company Info

Ipsos is a multinational market research and consulting firm that provides global market research, public opinion, and data analytics services. Its Censydiam framework offers a validated approach to understanding consumers' emotional and functional needs, helping clients optimize brand positioning, manage portfolios, and drive innovation by decoding human motivations.