Vendor Details
Connects brands with YouTube creators for impactful, data-driven marketing campaigns.
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Pillar
Influencer Marketing & Analysis
Primary SITech Category
Influencer Marketing
2nd SubCat
Influencer Analytics
3rd SubCat
Social Advertising
Tech Category
AI Platform
Data Coverage
Influencer & Creator Data
Social Media Data
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Search Data
Data Sources
YouTube
First-Party Data Upload
Search Data
AI/GenAI Type
AI Agents & Automation
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
Media & Entertainment
Retail & E-commerce
HQ Location
North America
Company Info
YouTube Creator Partnerships (formerly BrandConnect) is an AI-powered platform designed for brands and advertisers to discover, manage, and measure influencer marketing campaigns with eligible YouTube creators. It leverages Gemini AI for intelligent creator matching, provides detailed audience and channel insights, and offers tools for campaign management, outreach, and performance measurement, including the ability to boost creator content as paid ads across Google's advertising infrastructure.