Criteo (Retail Media)

Criteo is a global commerce media platform that leverages AI and proprietary commerce data, including over $1 trillion in annual sales, to connect brands, agencies, retailers, and media owners. It delivers highly personalized advertising experiences across web, social, video, and CTV, powering full-funnel marketing solutions from customer acquisition and retargeting to maximizing revenue through predictive shopper behavior and dynamic ad optimization.

Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

For the love of commerce.

Claim Profile
Claim Profile
Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Media Marketing
3rd SubCat
Social Marketing Management
Tech Category
Advertising Technology, Commerce Media Platform, Demand Side Platform (DSP), Supply Side Platform (SSP), Machine Learning Technology
Data Coverage
E-commerce & Retail Data
Behavioral & Intent Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
Marketing & Advertising
HQ Location
Europe

Company Info

Criteo is a global commerce media platform that leverages AI and proprietary commerce data, including over $1 trillion in annual sales, to connect brands, agencies, retailers, and media owners. It delivers highly personalized advertising experiences across web, social, video, and CTV, powering full-funnel marketing solutions from customer acquisition and retargeting to maximizing revenue through predictive shopper behavior and dynamic ad optimization.