Customer Data Platform (CDP) Institute (not a software, but an informational body identifying vendors)

An organization that tracks and defines the Customer Data Platform industry. While not a software itself, it lists many niche CDP vendors that serve customer intelligence purposes. (Excluding specific CDP vendors like Segment, Tealium, etc. as they are too broad)

See website
See website
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Vendor Details

Vendor Directory for CDPs

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Customer Experience Management (CXM)
3rd SubCat
Tech Category
Industry Resource / CDP Vendor Tracker
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
Consumer & Demographic (B2C) Data
Data Sources
No items found.
AI/GenAI Type
AI Agents & Automation
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Technology & Software
Marketing & Advertising
Financial Services & FinTech
Retail & E-commerce
Travel & Hospitality
Healthcare & Life Sciences
Media & Entertainment
HQ Location
Global / Distributed

Company Info

An organization that tracks and defines the Customer Data Platform industry. While not a software itself, it lists many niche CDP vendors that serve customer intelligence purposes. (Excluding specific CDP vendors like Segment, Tealium, etc. as they are too broad)