Affinio (Parent: Delve AI)

Delve AI provides Persona Based Marketing (PBM) software solutions that enable businesses and agencies to generate data-driven customer and competitor personas, digital twins, and synthetic user research. It leverages first-party (web analytics, CRM), second-party (competitor intelligence, social media), and public data sources (press releases, news, podcasts, YouTube) with AI and machine learning to automate market research, refine audience targeting, and deliver actionable marketing recommendations for enhanced customer experiences and growth.

Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

Synthetic market research software that surfaces automated insights for marketing, product, and UX teams, with AI-powered persona generation.

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Customer Intelligence
3rd SubCat
Social Marketing Analytics
Tech Category
AI, Machine Learning, Digital Analytics, SaaS
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
Consumer & Demographic (B2C) Data
Social Media Data
News & Editorial Media
Podcast & Audio Data
Forum & Community Data
Reviews & Ratings Data
Data Sources
First-Party Data Upload
X (Twitter)
Instagram
Facebook
YouTube
LinkedIn
Online News & Editorial Media
Blogs & Independent Publishing
Forums & Community Boards
Review Platforms
Podcasts & Audio Content
AI/GenAI Type
AI Agents & Automation
Natural Language & Conversational AI
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America

Company Info

Delve AI provides Persona Based Marketing (PBM) software solutions that enable businesses and agencies to generate data-driven customer and competitor personas, digital twins, and synthetic user research. It leverages first-party (web analytics, CRM), second-party (competitor intelligence, social media), and public data sources (press releases, news, podcasts, YouTube) with AI and machine learning to automate market research, refine audience targeting, and deliver actionable marketing recommendations for enhanced customer experiences and growth.