Drift

Drift is a conversational marketing platform that leverages AI-powered chatbots and live chat to engage website visitors in real-time, qualify leads, and streamline the sales process. It provides personalized customer interactions, automates meeting scheduling, and offers detailed analytics to enhance customer engagement and accelerate the sales cycle for B2B businesses.

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Vendor Details

The AI-powered buyer engagement platform for conversational sales and marketing.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Marketing Management
2nd SubCat
Customer Experience Management (CXM)
3rd SubCat
Social Selling
Tech Category
AI-powered platform, Machine Learning, Chatbots, Conversational AI, Natural Language Processing (implied)
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Natural Language & Conversational AI
AI Agents & Automation
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Manufacturing & Logistics
Technology & Software
Healthcare & Life Sciences
HQ Location
North America

Company Info

Drift is a conversational marketing platform that leverages AI-powered chatbots and live chat to engage website visitors in real-time, qualify leads, and streamline the sales process. It provides personalized customer interactions, automates meeting scheduling, and offers detailed analytics to enhance customer engagement and accelerate the sales cycle for B2B businesses.