EDO

EDO measures the immediate impact of Convergent TV advertising across linear and streaming, enabling brands to prove and optimize performance with predictive engagement signals that lead to business results. It leverages Vertical AI to connect TV airings to investment-grade behavioral outcomes, unlocking deep competitive intel, smarter buying decisions, and real business impact.

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Vendor Details

The TV Outcomes Company

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Sponsorship Measurement
2nd SubCat
Social Advertising
3rd SubCat
Social Marketing Analytics
Tech Category
Data Analytics, Machine Learning, Natural Language Processing, Vertical AI
Data Coverage
Broadcast / TV & Radio
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Search Data
Data Sources
Broadcast (TV & Radio)
Search Data
AI/GenAI Type
Predictive AI & Analytics
Natural Language & Conversational AI
Geographic Coverage
Global / Worldwide
Specialized Industries
Automotive
Financial Services & FinTech
Pharmaceutical
Retail & E-commerce
Alcohol
Media & Entertainment
Sport
Marketing & Advertising
HQ Location
North America

Company Info

hello@edo.com

EDO measures the immediate impact of Convergent TV advertising across linear and streaming, enabling brands to prove and optimize performance with predictive engagement signals that lead to business results. It leverages Vertical AI to connect TV airings to investment-grade behavioral outcomes, unlocking deep competitive intel, smarter buying decisions, and real business impact.