Experian Marketing Services

Experian Marketing Services provides data, insights, services, and technology to help businesses understand consumers, enrich customer profiles, segment audiences, activate campaigns across various channels, and measure effectiveness. They leverage a vast database of consumer data, identity resolution, and cloud-based marketing technology to enable targeted advertising and improve customer engagement and retention.

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Vendor Details

Empowering data-driven marketing through comprehensive customer insights and activation.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Customer Experience Management (CXM)
3rd SubCat
Tech Category
Cloud-based marketing technology, Data Quality Software, Decision Management Service, API services, Data Clean Rooms
Data Coverage
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Data Sources
No items found.
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
North America
Specialized Industries
No items found.
HQ Location
North America

Company Info

contactems@experian.com

Experian Marketing Services provides data, insights, services, and technology to help businesses understand consumers, enrich customer profiles, segment audiences, activate campaigns across various channels, and measure effectiveness. They leverage a vast database of consumer data, identity resolution, and cloud-based marketing technology to enable targeted advertising and improve customer engagement and retention.